Presets came up recently in a discussion I was having with a couple fellow photographers and I had a quite aggressive reaction to one of my friends comments on them.
I think that reaction bears some explanation.
Presets are the single biggest scam in the photography market today. There are thousands of presets for sale and they all have one thing in common, they suck and will make your post processing results worse. There's a very simple reason for this, those presets are tailored for somebody else's gear, workflow and preferences. They're a nice income stream for some photographers, but that's it.
The flip side is I'm also adamantly against the 'Do it all from scratch' mindset. That's a waste of time and effort. As you develop a style to your photography, you will find yourself making similar edits time after time. Do those edits. Save them as a preset. Apply and tweak to the image at hand. That's simply optimizing your workflow. Presets are a time-saving tool in your post, not a way to get instant awesome post. Use them wisely, but don't skip them, they will save you hours.
I maintain a fairly decent library of presets I've created that I use regularly. I also have a particular style I go for in my post, especially my landscape shots where I push deep blues, punchy greens and lightened shadows. Presets are simply a tool to get me 80% of the way to the final look by repeating the settings that I always start from.
But my 'look' is something that's always evolving. I know I was overdoing the post somewhat last year, especially on some of the D750 shots. Just because you have ridiculous DR doesn't mean you need to abuse it, and I was for a while.
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